To conserve capital and produce income, allocating by economic back drop, secular trends, earnings visibility relative to price, and constructive behaviors of corporate governors.
Timing is a function of basis (price), not an hour or day of the week, quarter, or year. Any security with ensuing capital appreciation and/or return to at least maintain purchasing power as intended is construed as shareholder friendly.
There are four alternatives for savings: debt, equity, money markets and active management participation. Only the first three passive alternatives are considered.